Welcome to another Lead In With Lorne, this week we’re discussing the fight against sameness. How are we diligently different in our marketplace? If we’re really trying to 10x ourselves, why are we just attempting to emulate another company in our same market that seems to be doing things right? Oh, and in the spirit of being different, we’re coming at you from a loud, crowded airport. Fight against being the same.
Enjoy it on the YouTube video embedded below, or audio listeners can hear it on SoundCloud now too. We hope it enriches your Monday!
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Lorne Rubis is available @LorneRubis on Instagram, Twitter, LinkedIn and Facebook.