Dogfooding: The Company & You 

Key Point: “Dogfooding” is a matter of integrity. You likely guessed that this refers to the adage many of us have heard: “Eat your own dog food.” The following outlines Facebook’s approach on the subject:

“Dogfooding” is a common practice of most IT companies for fixing the bugs in the application they create, but Facebook goes a step beyond by using the technique to retain employees, according to a report from The Economic Times. Facebook is using this technique to engage its young employees, with most of them being in their twenties and edgy and/or impatient… James Mitchell, head of the Hyderabad office (India) says, “Dogfooding is one of the best outlets that we can provide for young, enterprising intelligent minds. It binds them to the product and the company very strongly.” He says that Dogfooding is the standard through which voice of the employees can be heard. Facebook employees hack, test, and beat up all their products before (and after) they hit the market.

As per Facebook, Google and other leading companies, it’s strategically important for employees to “dogfood” its own products. And I believe this concept applies to us personally, too. One example is that I strongly believe we personally cannot stay in the high performance zone indefinitely. In full, high-performance, we eventually become fatigued and stressed so we need to intentionally REST. Leading firms like The Energy Group, who study this process deeply, understand and teach groups how to flow from high-performance to rest, and back again. They advise everything possible to avoid prolonged time in the fatigue/stress zone. If one stays too long in this stress zone, well, unintended bad things typically happen to us.

I’ve written about the importance of personal energy management a few times over the years. Most of my readers know my team and I have been leading an intense enterprise initiative since January. It’s been relentless; The thinking, planning and execution. It’s involved many 14-hour days, weekends, travel, and the excitement/anxiety associated with high risk/return movements. So… Dogfooding… Both my team and I need to internationally REST. Take some white space, and reenergize before we step on the gas again.

Character Moves:

  1. Dogfood your company products.
  2. Dogfood your beliefs and values. Both 1 and 2 are about integrity.

Dogfooding in The Triangle,

Lorne 

One Millennial View: Millennials all want to move a million miles an hour towards our goals, and certainly don’t live with much patience. But, even NASCAR crews have to take a pit stop and “check their tires.” If you need kibbles and bits of advice, this is a good one to chow down on.

– Garrett

Edited and published by Garrett Rubis

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