The Evangelist Phenomena

Abundance Be Abundant Change Organizational leadership

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Key Point: We may need to reinvent the way we engage teams to create “movements” within organizations. The company I work for made a commitment to move our productivity and communication application platform to Google’s G Suite. In order to transform the institution, we knew we had to reimagine and work in profoundly better ways, with much better, more modern tools. This included applying a software tool set that facilitated the full democratization of networked ideas, imagination and contribution. While we already had a culture that honored collaboration, connectivity and engagement, we knew that we needed a platform to accelerate innovation and exponential results. This called for a “movement” to cause a work renaissance that we branded as “Work Reimagined!”

A dedicated team of leaders assigned to this movement created a mini transformative purpose (mTP) that included: “Freeing and unleashing the ideas and contribution of 5,000 plus people, with the outcome of creating a work revolution to drive an exponential transformation of the company in making our Story (purpose) true.” We then created three major phases to fully engage all 5,000 team members: “Ignite and Listen,” “Excite and Discover,” and “Adopt and Master.” Each phase was populated with numerous tactics that will be further elaborated on in another blog. Additionally, we knew we needed a network of team members that would evangelize and propel the movement. Hence the birth and rise of our now famous “G Evangelists.”

Over a five-day period, we invited all 5,000 team members to “audition” for the G Evangelist role, which essentially asked for their commitment to become a spark for the Work Reimagined movement. While we outlined a role description, it essentially asked potential candidates to be willing to participate in a 30 day boot camp (starting two weeks after selection), commit to fully learn G Suite, help the company journey through the three stages noted above, and then be open to support assignments after. We told them NOT to seek approval from their next up manager, and promised, with the CEOs support, that we would clear the forward passage for any successful candidates. The response from the team community was incredible, and the sub-team leading this recruitment and selection process was remarkable. My following description will underwhelm the profoundly powerful outcome of this initiative. However, these are the highlights:

  1. Thousands of team members expressed interest.
  2. Over 300 people auditioned with the most creative applications imaginable. 
  3. Over 200 interviewed, and a final 50 were selected (we could have hired 300 exceptional team members).
  4. The 50 represented the most inclusive slice of the company possible; what proved to be a perfect blend 
  5. They came together as an inseparable cohort through the boot camp, and created a fiercely connected community to lead our movement: True G Evangelists.
  6. They have become teachers, coaches, experts, and facilitators (both individually and collectively), filled with deep knowledge and empathy.
  7. We have just entered the “Adopt and Master” phase, and to some extent their work is just beginning. 

While the jury regarding the long term effectiveness of the G Evangelist cohort is still out, so far the learning involves the extraordinary superhero powers of a self-nominated/carefully selected group of inclusive team members from all levels, positions, geography, generation, background, tenure, etc. to fully connect, collaborate and contribute. The learning content and boot camp facilitation was genius, even magical. And the groups’ road trip to Google HQ and Singularity was highly impactful. Further study and research on the effectiveness of these troops will likely reveal other insights. In the meantime, it is absolutely clear the G Evangelist 50 are leading the Work Reimagined movement with almost super human energy. Their momentum has created peer-to-peer flow, and the conditions for the work renaissance we are “star shooting” for. 

Character Moves:

  1. If you’re a leader, experiment with the idea of selecting a cohort of self-nominated, passionately committed people to sprint (outside of their day-to-day job) for a short period of time on a focused challenge. They will likely amaze you with their ability to get results; probably in highly inventive, even 10x ways. Give them the support and air cover to fully connect, collaborate and contribute without interference from upper management or other distractions. Expect greatness not sameness from participants, and they will deliver.
  2. As a team member, look to raise your hand and get involved in addressing gnarly problems and/or initiatives you have deep passion for. If your leadership is timid, find like-minded “Evangelists” and get s#!* done anyways! What are you waiting for? What have you really got to lose?  

Evangelists in The Triangle,

Lorne

One Millennial View: Wow, what an impressive project! My favorite part is the “if your leadership is timid, find like-minded ‘Evangelists,’ and get s#!* done anyways.” That is just plain always an option, no matter what you’re doing, and it’s applicable to more things in life than just work. An extra “to-do?” You bet. But, c’mon, if you’re a regular reader of this blog then you know what you should/can do. Let’s make it happen.

– Garrett

Edited and published by Garrett Rubis