Key Point: Organizations are currently working in parallel streams of reality and in almost different “centuries” at the same time. There is a work revolution going on; some say it’s the fourth industrial revolution. Emerging institutions like Singularity University and leading companies are helping to bring an exponential mindset to advanced organizations and their leaders. Companies like ours are flattening out, looking to drop decision making to the most appropriate levels, facilitating unprecedented forms of team work, moving at lightening “start-up” speed to get things done, helping people integrate work and life, and much more. This includes huge investments in people and feeding their insatiable curiosity and hungry growth mindset. We are getting rid of restrictive and backward thinking like seniority based holidays and sick time. People work from where the need to in order to achieve the best results. Everything in organization design and people/technology systems is about driving a high adaptability and results quotient, while we become obsessive about delivering relentless value so that customers FEEL we are indispensable. This is stimulating, hard, and even mind-bending work. It is necessary for survival and not some goofy egalitarian system gone wild. We are constantly looking to disrupt ourselves for a greater good! (And yes, of course, we are committed to being sustainably profitable).
At the same time, I talked to someone recently who works for an organization where people could not get top leadership permission to turn on the radio in the “shop,” because workers might get distracted or pampered. Everyone knows working while listening to music results in a downward shift in productivity? Huh? People work in places just down the road from us where they still punch time cards. Or leaders genuinely still believe that people are out to screw them and have to be watched. I know employees who work for “bosses” that believe they ought to “kick ass” everyday and “recognition is for sissies.” Some organizations still require people to ask for permission to act like an adult. They believe people are replaceable and simply just a necessary component to running a business. If you ask the people managing those organizations what their purpose is, they will often describe what they transact at, rather than passionately outlining a deeply important reason to exist. Their “vision” is most often defined by EBITDA or revenue/net income (or the ever elusive “exit strategy”). Up-sell, cross sell, spin sell are part of their everyday vocabulary. And many of these companies are very financially successful, sometimes for decades. My question is, for how long?
My hope and encouragement is for every entrepreneur out there to fiercely attack and put these backward organizations out of their fat, lazy, margin rich business. Look at companies that have high margin and yet have lots of friction and go after their market with a vengeance. Define a higher purpose, and be obsessively compulsive about real value for your customers. Measure how much you’ve helped and made a difference to them rather than squeezing them for every sales dollar. Your most important sales pipeline are crazy, happy customers that will publicly want to associate their brand with yours. Develop a people first system that attracts teammates who care about customers and the purpose of the business as much or even more than you!! And, right from the beginning, put in the latest technology and processes that make your customers literally say… “Wow.” Be relentlessly committed to having customers line up, metaphorically or actually for your product and service. Now here is the fun part: Create a business model that makes you 10x better than your competitors. This is not fantasy. It’s what the best entrepreneurial companies are doing! If you’re not willing or able to be an entrepreneur, then go work for someone who is. Stop working for people that treat you as a replaceable part because they will gladly oblige; it’s just a matter of time. Also, the “Christmas party” and mysterious annual bonus is NOT reflective of an advanced company. Here is a situation where size does NOT matter. A five person electrical contractor can apply all the modern leadership and reflect a great culture just as much as Google, Facebook, or ATB. Some might argue it’s even easier.
- If you haven’t already, join the revolution! You’re worth it! Become part of and fiercely contribute to something you deeply care about, and be sure that organization also deeply cares about the authentic, unique you!
- Remember that you’re already an entrepreneur in a lot of ways. You likely are always looking to make things better (and not just a little better, but insanely better)!! We are BIG VERBS! Be 10x big and think 10x BIG!
Tuned in The Triangle,
One Millennial View: I’ve never worked directly in sales, but I know that if I was selling I’d have to completely, 100 percent believe in the product. I would have a tough time selling anything I didn’t fully understand, buy into, or hold dear. That said, an important question might be: Could you sell yourself your own job? Why is it worth 40 plus hours a week of investment to you? Or do you just own it because it’s better than nothing? First question: Do they even let you listen to the radio?
Edited and published by Garrett Rubis