Key Point: Innovation and even disruptive ideas are often right in front of us; just not in plain sight. The trick is to find ways to set these ideas FREE. Too often, they’re hiding in the wonderful minds of ALL the people around us.
What would you do if predatory hawks were continuously eating over half of your baby chicks, the essence of sustaining your life as a chicken farmer? That was the recent experience of African chicken farmers. Raptors had come to treat their farms like an “all you can eat” chicken buffet. So these Tanzanian farmers, somewhat at their wit’s end as what to do, sat with an open mind to hear what their tribal elders might suggest to solve this big time problem. And what did these sage folks come up with as a solution? Hide the chicks in plain site! Huh? Yup, they brilliantly recommended painting the chicks with a bio degradable purple dye, thereby confusing the birds of prey.
So the deal is hawks cannot recognize anything purple as edible to them. They can literally land in front of a purple chick and see something moving, just not lunch. The strategy had been very successful for the farmers. From losing 80 percent of their chicks they are now saving 80 percent; a huge turnaround and literally life changing (for both the farmers and baby chickens).
This story was told by Terry O’Reilly after a customer dinner our company hosted this week. Terry is widely known as an advertising guru and the host of the hugely popular CBC radio show, “Under the Influence.” His soon to be released book “This I Know,” is a guaranteed best seller. Terry’s message in the purple chicken story was to stress the importance of ensuring psychological safety in all organizations so people at any level can freely propose ANY idea. This needs to be coupled with modern organization leadership, encouraging and expecting employees to unleash their own “purple chicken” ideas. Then leaders need to be open to receiving those ideas and putting that creativity to work. It is unacceptable to open up and promote more creativity with no way of executing. Painting the chicks was a great idea AND the farmers had to get the paint and then do it!
Terry’s closing question to the dinner audience was: Imagine if you were the person in your tribe with the unorthodox proposal of painting the chicks purple. Who would really listen? Would people be open or would you get ignored and/or thrown out of the tribe? How does your culture really support innovation as a way of life?
- When it comes to finding solutions the best ones can be right there in the most obvious places; hiding like purple chickens right out in the open. We just need to be present enough to find and receive them. How good is your organization in tapping into your entire employee community for innovative solutions? How do you know? What evidence do you have? How do you do it? Improve on it?
- Most of us are living in a world where the metaphorical hawks are circling above and happy to eat us for lunch. We actually do need innovation to come from outside and to assign people to help with that task. However, the biggest opportunity is INSIDE and finding ways to have people at every level think and act like there is no box. What can you do to better set ideas free? How many of your personal ideas have been executed on? How many are still hidden and out of sight?
Painting purple in the Triangle,
One Millennial View: One of my favorite components of working in digital media is the ability to try, adapt, and try again. Thanks to low overhead, a failed idea or project doesn’t always cost much in digital. It can also be improved upon in real time… Look at your favorite podcasts, YouTube channels, and other digital productions. They’ve likely changed format, evolved, dropped some segments, adopted others, and responded to user feedback. As far as I’m concerned, that’s just chicken feathers turning purple over time, and fortunately no hawks get to gobble up the entire coop in the process. It’s gratifying when we know feathers can change colors.
Edited and published by Garrett Rubis