Show That We Care!

I used a quote from the renowned sales and motivational guru Zig Ziglar in a blog last week: “They don’t care about what you know until they know you care.”

It was October of this year, when I was lying in bed, trying to fall asleep in the United Kingdom. It was 11:30 pm BST (British Summer Time) and I was still getting my North American body clock on track. I was exhausted and my mind was swirling. Then suddenly I realized it was Canadian Thanksgiving the next day and I’d forgotten to send a Happy Canadian Thanksgiving email out to our Canadian team. I lay there for a moment more and of course I knew what I had to do.

I got out of bed, grabbed my blackberry and lugged myself upstairs so I could get a decent signal and sent off a best Canadian Thanksgiving wish to Team Canada. As the CEO of a company with people in Europe, the U.S. and Canada, it was clearly the right thing to do. I’m no hero for getting myself out of bed to send that message. I should have had it on my calendar so I could have sent it out earlier. But my point is that to be a leader, regardless of title or position, is to demonstrate with sincerity that you and I care. Sometimes it’s inconvenient.  Sometimes we might not be sure it even matters. But I think Ziglar is right; they need to know we care. And often the little demonstration of care rolls into an act of major importance and reference later.

Being abundant means being generous of spirit. That means dragging ourselves out of bed to send a message and much more. We have to generously and sincerely show we care. Be a leader. Act with abundance by being generous in giving of ourselves (and by the way don’t expect anything back in return).

Just Do It!

Live the Triangle,


  1. lorne says:

    test post

  2. Lorne says:

    Thank you Toby

  3. Toby says:

    Hey Lorne.

    That is a great post. Sometimes you have to blindly go forward and hope that people see what you are trying to do. As they say, and I truly believe this, “what goes around, comes around”.

    That is why I enjoy what I do. I enjoy helping people get what they need and not taking them for a ride to get there. Most in business know that no one rides for free and things cost, but as long as you deal in good faith, you will win more deals than you lose. Won one today in fact using that same philosophy.

  4. lorne says:

    thank you to several people who sent me personal emails regarding the challenge of getting out of bed to do that extra bit of care

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