Transform Our World

Key Point: This blog is a little different because I’m asking for our wonderful community of readers to help our company attract game changers. Hopefully reading it will also tweak your view of the organization you work in.

Are you able to be the one and/or attract the people who just make a heck of a difference? These folks have a powerful, sustainable impact and inspire those around them. When they enter a room, you can feel the heat in the best possible way. Kinda like Justin Timberlake, they’re into always bringing “Sexy Back,” but through the intersection of knowledge, passion and a jetpack that’s always fired up.

I admire Google’s definition of a “Moonshot:” To positively impact one billion human beings. Now that’s thinking BIG! At ATB Financial we want to transform our part of the world too. We want to reimagine banking and make it really work for people. We’ll start with our own mini-moonshot aimed at four plus million people, including every Albertan. We have been Alberta’s bank for nearly 80 years. Over 5,000 team members put on their ATB name badge everyday, and fully embrace the privilege of serving Albertans in everything they do that involves finance. 

However, the sobering fact is that people need banking, but they do not necessarily need banks (including ATB Financial). But, if we think BIG and “YES” first, we genuinely believe we can reimagine banking so that it becomes an indispensable and integrated part of each of our customers’ lives. We are right in the middle, sandwiched between Canada’s world-class charter banks and a swarm of financial technology startups nibbling at our margins. And we like it. The big guys challenge us by heft, scale and scope, while the upstarts buzz over us with their ingenuity. This provides huge energy and the motivation to be more agile, inventive and resilient. We have so many strengths to build on. We have a highly engaged culture, recognized by outside experts as one the top 10 places to work in Canada. We’re a deeply experienced, fired-up, leadership team playing to win. We’ve employed a world class banking system that gives us one version of the truth, and have the highest customer advocacy scores in the industry. ATB is a crown corporation and our AA+ bond rated single shareholder has a long term view. ATB has demonstrated sustained profitability, embraces an Albertan entrepreneurial spirit, has market share leads in both retail and commercial markets, a growth and disruptive mindset and much, much more. 

At the same time, we need to add some key ingredients into our mix. That may include you or someone you know. The spice we want to add into our transformation recipe is a person who lives fully immersed in the digital world, may be a data science thought leader and/or a genius purveyor of innovation. This includes someone who wants to make a legendary contribution to ATB’s Story and already lives what we call our 10 ATBs. When you read the descriptions of both declarations, you know that’s a mirror of who you are. And you are ready to bring it and to seek heat, and to become part of our very personal moonshot here at ‪ATB. Additionally, joining the team and journey includes the courage think BIG… Be BIG… With sleeves rolled up, a renowned ability to get S#!* done, while still having a lot of fun. One more thing: You are a collaboration magnet! People just love working with you.  

If you want to kick around the possibility of becoming part of our promise to reimagine banking and execute on making a memorable, positive difference in millions of people lives, click on this link and see where it takes you… Maybe to the “moon.”

Character Moves:

  1. Please help us find these people. Connect on LinkedIn with me and/or send me something at lrubis@atb.com. Many of our readers are outside North America. We want people focused on Albertans, yet we recognize they may come from elsewhere… After all, almost everyone in this province once did too. Thank you.

Lorne Rubis 

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